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Sport content that clicks, from clubrooms to classrooms.

☺

connecting sport, stories, and people

☺ connecting sport, stories, and people

A woman with long dark brown hair, wearing a black sleeveless top and beige pants, standing outdoors and smiling at the camera.

I’m Sarah, I unpack what’s happening in the sport digital world and why it matters.

With more than two decades in sport across Australia, New Zealand, and the US, I bridge industry and education — tracking trends, decoding strategies, and sharing ideas that work in the real world and in the classroom.

From clubs and leagues to lecture theatres, I help sport professionals and educators understand what’s driving fan engagement today, and how to turn those insights into campaigns, lessons, and opportunities that connect.

How can I help?

I work at the intersection of sport, digital media, and education — helping clubs, leagues, brands, and classrooms level up their strategy, storytelling, and impact. From researching trends to redesigning courses, breaking down campaigns to delivering hands-on workshops, I bring real-world sport marketing insight and turn it into clear, actionable strategies.

Ways we could work together include (but aren’t limited to)…

  • I research and analyse what’s working right now in digital sport marketing, from content formats to platform algorithms, sponsorship activations to fan engagement strategies. You get a clear, tailored picture of the trends that matter and how to apply them in your own organisation.

  • I unpack the wins (and the misses) in sport digital campaigns, creative, content mix, audience targeting, and engagement metrics. The result? Actionable insights you can lift, adapt, and deploy for better digital performance.

  • If you want to transform how sport marketing is taught, I can help. From redesigning courses to upgrading assessments, building industry links, and embedding real-world application, I bring my educator–consultant lens to create learning that works.

  • From keynote presentations to hands-on workshops, I create interactive sessions that connect sport marketing strategy to real-world impact. Always tailored, always practical, and always designed to spark action.

A woman in a black top is giving a presentation to a group of people. She is holding a phone and appears to be speaking.

  • "The AFL and Clubs had the pleasure of hearing from Sarah as part of our Digital Playbook Series. Sarah's passion for the topic of fan engagement was clear in her presentation on how to best engage fans when the team isn’t performing on-field. She was able to distill key research insights into practical, actionable advice and clear frameworks for tackling a difficult challenge for sports marketers"

    Trishan Naidoo, Digital Marketing Lead, AFL


  • "Sarah was hand-selected as the very first guest writer on Noticesports.com.au because of the valuable sports marketing insights she consistently shares online. Her background and experience in the education sector give her a unique ability to break down complex ideas and present them in ways that are both practical and accessible, a strength that shines through in her writing. The articles she’s contributed have been high quality, thoughtful, and well received by our audience. Sarah is a must-follow online for anyone looking to deepen their understanding of the sports marketing industry"

    Matthew Hughes (Founder, noticesports.com.au)

  • "Sarah presented to our Revolve Athletic coaches and extended network about how to utilise social media effectively. It wasn't a cookie cutter approach to social media, but a raw presentation of how to better engage with athletes and the clubs they work with in the most simple form possible. She broke down our own presence online to show us what we are capable of in this space. It was exactly what the coaches needed to hear and was very well received across the day. Incredible presenter!"

    Kurt Vogel (Owner, Revolve Athletic)

  • “Sarah’s passion for her subject is clear in every class. She brings the real world into the classroom and has a rare ability to break concepts down, no matter how simple or comple, so they’re easy to understand and apply. Her dedication, clear communication, and genuine support make a real difference to student success"

    Student (Griffith University, S2, 2024)

Playmaker

Made for sport marketing education — a place where I share the strategies, activities, and ideas I use in my own classroom. It’s where industry meets education, with ready-to-use insights that help you bring the real sport world into yours.

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Sideline

Made for industry professionals and fans alike — Sideline is where I break down what’s happening in sport marketing, why it matters, and what we can learn from it. From clever campaigns to behind-the-scenes strategy, it’s your view from the best seat in the house.

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